Cupid’s got competition—Murray City just shot its own arrow with the launch of the “Love, Murray” campaign. Designed to stir up civic pride and affection (without the awkward first date), this initiative arrives hand-in-hand with the revitalization of local cultural landmarks like the museum, armory and theater. Swipe right on hometown history.

Erica Brown, chief communications officer for Murray City, explained that the inspiration behind the campaign stems from the city’s rich heritage and the strong sense of community among its residents. “The Love, Murray campaign was inspired by Murray itself, the people who call Murray home, its unique history, and its independent community spirit,” Brown said. “As the city opens its revitalized cultural treasures, we wanted a unifying way to build pride, strengthen local relationships, and support the positive momentum of these projects.”

To promote community engagement, the campaign features various activities and events. Banners displaying the “Love, Murray” message have been installed throughout the Downtown Historic District. Community events, such as the grand openings of the Murray Museum and Murray Armory, are central to the initiative. Volunteer opportunities, including a temporary mural project at the Murray Theater led by the Murray Youth Community Council and the creation of a “Love, Murray” quilt by the Murray Senior Recreation Center, encourage resident participation. Additionally, the campaign includes a “Love, Murray” map and two geocaching treasure hunts to raise awareness of the city’s landmarks.

With the ribbon cutting of the Murray Armory June 2, the Armory is a historic building once used by the National Guard, has been transformed into an events center with seating for up to 300 people. Located near Little Cottonwood Creek, the venue features an outdoor patio, built-in seating, and a fire pit. 

The Murray Theater, another key component of the campaign, is undergoing renovations to restore its historic charm. The theater has faced structural and foundation issues, leading to delays and budget overruns. However, city officials remain committed to its completion, viewing it as a vital cultural asset for the community. 

Measuring the success of the “Love, Murray” campaign involves both qualitative and quantitative metrics. Brown stated, “Success is measured both qualitatively and quantitatively: increased attendance at community events, more email newsletter sign-ups, higher engagement on social media, and growing partnerships with local businesses. Most importantly, we’re listening for citizen feedback. The real success is when residents say they feel more proud and connected to Murray because of these efforts.”

The campaign has established partnerships with various organizations, including Intermountain Medical Center, Murray Youth Community Council, Murray Partners 4 Prevention, Murray School District and the Murray City Downtown District. Local businesses are encouraged to participate by offering “Love, Murray” specials, engaging in city events, and co-branding opportunities. Upcoming initiatives, such as “Shop Local” weeks, aim to further involve the business community.

Highlighting Murray’s unique history and culture is a central goal of the campaign. Efforts include featuring photos of the award-winning Murray Museum and public art installations that celebrate the city’s roots. Collaboration with the Art, History and Parks and Recreation boards ensures that the city’s heritage remains at the forefront of these initiatives.

Public response to the “Love, Murray” campaign has been overwhelmingly positive. Residents have embraced the initiative by sharing photos on social media with the #LoveMurray hashtag, attending events, and proposing new ideas, such as adding “Love, Murray” decals to high school sports uniforms. Brown expressed surprise at the level of enthusiasm, stating, “The response has been overwhelmingly positive! Residents say they love having a way to show pride in their city, and it’s been surprising (and wonderful) how quickly people have gotten involved.”

Looking ahead, the city plans to expand the “Love, Murray” campaign into new areas and events. The goal is to continue growing the initiative in ways that are authentic to Murray’s spirit and to maintain the momentum generated by the campaign.

For more information on the “Love, Murray” campaign and ways to get involved, residents can visit the official Murray City website at murray.utah.gov. λ